Senior Manager Performance Marketing & Analytics (m/w/d)
Core
Central component of the Corporate Communication team, responsible for data-driven marketing, analytics, and performance optimization across the group.
Role type
Senior Manager Performance Marketing & Analytics
Builds
Marketing analytics landscape, performance reports, and optimized media budget allocation for the WALTER GROUP.
Domain
Corporate Communication, Performance Marketing, Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, BigQuery, Data Studio, Power BI, Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Paid Ads management (Google & Bing), Cross-channel attribution modeling
Preferred skills
Cookie Consent Management (OneTrust), Conversion Optimization (HotJar, Microsoft Clarity)
Responsibilities
Ensure data quality and privacy compliance in the marketing analysis landscape; Analyze complex data streams to generate actionable insights; Develop tailored performance reports and visualizations; Optimize visibility in Paid Ads and organic search (SEO/GEO/GAIO); Manage cross-channel attribution models to optimize media budgets.
Seniority
Senior Manager