Principal Marketing Attribution Analyst
Core
Strategic thought partner to Marketing, Finance, and Executive Leadership shaping business decisions via marketing attribution and measurement.
Role type
Principal Marketing Attribution Analyst
Builds
Analytical inputs, methodologies, and decision frameworks for marketing budget allocation, demand planning, and financial forecasting.
Domain
Consumer Packaged Goods (CPG) / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), incrementality studies, attribution methodologies, business acumen, statistical understanding of uncertainty, Google Sheets proficiency, cross-functional partnership
Preferred skills
SQL, Python, R, hypothesis development, scenario modeling
Technologies
Google Sheets, SQL, Python, R
Responsibilities
Lead interpretation of MMM and incrementality studies; advise leaders on attribution approach tradeoffs; translate complex data into clear narratives for executives; partner with Marketing/Finance to evaluate investment opportunities; build lightweight analytical models and scenarios; champion measurement best practices.
Seniority
Principal, strategy & mentorship