Senior Digital Marketing Specialist
Core
Driving qualified leads, SQLs, customer acquisition, and revenue growth through digital channels for a Tax & Accounting division.
Role type
Senior Digital Marketing Specialist (Demand Generation & Performance)
Builds
Digital acquisition campaigns, demand generation initiatives, and revenue growth programs.
Domain
Professional Services / Tax & Accounting
Deliverable
product features
Required skills
Multi-channel campaign management, SEO optimization, marketing automation, email marketing, paid media, content strategy, data analysis, competitor research, stakeholder alignment
Preferred skills
Experience with multiple concurrent projects, commercial mindset, ability to translate data into insights
Technologies
Marketing automation platforms, SEO tools, paid media platforms, email marketing tools
Responsibilities
Manage and execute end-to-end digital marketing campaigns across multiple projects and products; Drive digital acquisition, demand generation and revenue generation initiatives; Monitor and optimise SEO performance, website traffic and campaign KPIs; Own campaign reporting and provide actionable insights to stakeholders; Develop and optimise website content, landing pages and digital assets; Execute sophisticated email marketing and marketing automation campaigns
Seniority
Senior, hands-on IC