Gestionnaire principale, campagnes intégrées et performance marketing
Core
Leading end-to-end planning, execution, and operational excellence for integrated marketing campaigns and demand generation initiatives to drive sales pipeline, revenue, and customer engagement.
Role type
Senior Manager, Integrated Campaigns and Performance Marketing
Builds
Coordinated marketing programs and demand generation initiatives that stimulate sales pipeline and revenue.
Domain
B2B Technology / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic campaign planning, multi-channel execution, team leadership, budget allocation, data-driven decision making, cross-functional collaboration, go-to-market strategy, performance optimization, process improvement.
Preferred skills
ABM program management, paid media strategy, lead scoring, experimentation design, stakeholder management.
Technologies
Google Ads, LinkedIn Ads, HubSpot, Salesforce, Tableau, Google Analytics, Marketo.
Responsibilities
Plan and execute end-to-end campaigns for product launches, demand generation, and ABM; Build and maintain quarterly campaign roadmaps aligned with growth objectives; Supervise media budget allocation and investment decisions to maximize ROI; Lead efforts in continuous optimization across channels and conversion paths; Drive team development and performance management; Establish campaign governance and operational best practices.
Seniority
Senior, hands-on IC with team leadership