Digital Marketing Specialist
Core
Managing web content, digital marketing strategy, and paid campaigns for South Africa's business units to drive traffic and product visibility.
Role type
Digital Marketing Specialist
Builds
Company website content, retailer listings, and digital marketing campaigns
Domain
Retail / E-commerce
Deliverable
product features | dashboards & analysis
Required skills
Digital strategy, content management, campaign analytics, ROI analysis, project management, SEO, social media management, budget management
Preferred skills
Google Ads certifications, Google Analytics GA4 certification
Technologies
Google Ads, Google Analytics GA4, content syndication tools
Responsibilities
Manage and update website content and SKUs across business units; execute and monitor paid digital campaigns; manage social media platforms and agency relationships; compile performance reports and optimize marketing spend; ensure compliance with global content standards; coordinate retailer listing visibility.
Seniority
Mid-level, hands-on IC