Analista de Marketing (Performance & Geração de Leads)
Core
Generate qualified and predictable demand for the sales team by planning and operating paid media and end-to-end inbound/growth initiatives.
Role type
Performance Marketing & Lead Generation Specialist
Builds
Paid media campaigns, inbound lead capture funnels, and growth experiments
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management (Meta Ads, Google Ads), funnel strategy (TOFU/MOFU/BOFU), A/B testing, budget pacing, conversion rate optimization (CRO), data analysis, CRM management, creative brief writing
Preferred skills
GA4, Google Tag Manager, SEO on-page, e-commerce experience
Technologies
Meta Ads, Google Ads, HubSpot, Pipedrive, Salesforce, Google Analytics 4, Google Tag Manager
Responsibilities
Plan, execute, and optimize paid acquisition campaigns; manage lead capture infrastructure (LPs, forms, CTAs); run growth sprints and experiments; define and monitor MQL/SQL criteria with sales; ensure reliable tracking and event implementation
Seniority
Mid-level, hands-on IC