Manager, Digital Marketing
Core
Lead execution, optimization, and performance of national digital marketing channels to drive engagement, lead generation, and campaign conversion outcomes.
Role type
Manager, Digital Marketing
Builds
Paid digital strategies, social and website campaigns, email marketing, and marketing automation workflows.
Domain
Professional services / B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy and budget ownership, lead generation campaign execution, marketing automation platform management, data-driven performance analysis, team leadership and mentoring, B2B or professional services experience
Preferred skills
Social media management, website optimization, digital innovation
Technologies
Act-On, HubSpot, Marketo
Responsibilities
Own paid digital strategy and investment decisions, oversee a small team of specialists, drive engagement and conversion across social, website, paid, and email channels, embed a data-driven approach to digital marketing
Seniority
Manager, hands-on leadership