Responsable acquisition & performance marketing
Core
Lead paid and organic growth campaigns to drive demand and convert prospects for medical and high-tech products.
Role type
Senior Performance Marketing Manager (B2B)
Builds
Scalable digital marketing campaigns, outbound lead generation sequences, and landing pages for medical/tech products.
Domain
Medical devices and high-tech products
Required skills
Google Ads management, LinkedIn Ads management, HubSpot, Google Analytics, data segmentation, SEO/GEO, email automation, AI tool integration
Preferred skills
Growth marketing experimentation, AI workflow integration, professional services marketing experience
Technologies
Google Ads, LinkedIn Ads, HubSpot, Google Analytics, Wordpress, Google Search Console, Apollo, ahrefs
Responsibilities
Manage and optimize digital demand generation campaigns (Google Ads, LinkedIn Ads); Design, launch, and improve campaign structures; Support outbound marketing with targeted prospect lists; Structure and manage email marketing sequences and automations; Analyze performance metrics across paid and organic channels; Create destination pages and optimize SEO/GEO; Collaborate with sales to maximize conversion and pipeline value.
Seniority
Senior, hands-on IC