Director, Digital Marketing
Core
Lead high-performing digital growth and demand generation engine using AI tools to drive qualified pipeline and ARR growth for EHR and practice management solutions.
Role type
Director, Digital Marketing (B2B)
Builds
Multi-channel B2B marketing strategies, integrated campaigns, and AI-optimized content workflows for healthcare practice acquisition.
Domain
Healthcare Technology (EHR, Practice Management, RCM)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B digital marketing strategy, AI tool orchestration, Generative Engine Optimization (GEO), predictive analytics, programmatic advertising, executive communication, data modeling, ad tech ecosystem management, generative content workflows
Preferred skills
MBA, experience scaling traffic to B2B platforms, fluency with LLMs and conversational AI engines
Technologies
Google Adwords, LinkedIn, Facebook, Google Analytics, Google Webmaster Tools, Microsoft Excel, programmatic platforms, intent-data tools
Responsibilities
Own full-funnel digital demand generation strategy; lead organic search evolution including GEO; oversee and expand digital marketing technology stack; integrate generative AI into creative production; utilize predictive analytics for pipeline tracking; align digital strategies with executive stakeholders; evaluate and embed marketing AI tools
Seniority
Director, strategic leadership with hands-on execution