Performance Marketing Specialist
Core
Manage biddable media campaigns (SEM, Paid Social, Programmatic) to drive revenue and ROAS targets for fashion e-commerce clients.
Role type
Performance Marketing Specialist (Biddable/Paid Media)
Builds
Biddable media campaigns across search, shopping, and social channels
Domain
Fashion E-commerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEM management, Paid Social management, Programmatic advertising, Campaign optimization, Data analysis, KPI tracking, Online consumer behavior understanding, Campaign setup, Trend analysis
Preferred skills
Fashion E-commerce vertical experience
Technologies
SEM tools, Paid Social platforms, Programmatic platforms
Responsibilities
Manage multiple accounts and execute biddable media campaigns, Monitor and optimize campaign performance to meet revenue targets, Create and analyze performance reports, Identify optimization opportunities and propose solutions, Setup new campaigns with quality control
Seniority
Individual Contributor