Performance Marketing Specialist - Lead Generation
Core
Managing digital campaigns to generate leads and optimize conversion funnels for a multinational company.
Role type
Performance Marketing Specialist (Lead Generation)
Builds
Digital marketing campaigns across Google Ads, Meta, and LinkedIn
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, funnel analysis, KPI monitoring (CPL, conversion rate), data analysis
Preferred skills
Salesforce, CRM management, agency background, structured media investment experience
Responsibilities
Operational management of digital campaigns, monitoring and optimization of performance, end-to-end funnel analysis, collaboration with Marketing and Sales teams, support in reporting and data analysis
Seniority
Mid-level (4+ years experience)
