Performance Marketer
Core
Own and scale paid acquisition for a D2C website selling AI-powered certified refurbished laptops.
Role type
Performance Marketer (Paid Acquisition)
Builds
Paid media campaigns driving D2C website revenue
Domain
D2C Ecommerce / Refurbished Electronics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Pmax, Shopping), Meta Ads (Facebook, Instagram), YouTube Ads, GA4, GTM, server-side tracking, A/B testing, SQL, cohort analysis
Preferred skills
Klaviyo, retargeting, programmatic advertising, marketplace ads
Responsibilities
Drive D2C website revenue with measurable ROAS and CPA targets; Set up and maintain conversion tracking and GA4 events; A/B test landing pages, ad creatives, audiences, and bidding strategies; Build dashboards in GA4 and Looker Studio to track funnel performance; Collaborate with brand and SEO teams to align paid and organic strategies
Seniority
Mid-level, hands-on IC