Performance Marketing Specialist
Core
Build and manage paid media acquisition strategies for healthcare clients across Meta and Google channels to drive leads, consultations, and revenue.
Role type
Senior Performance Marketing Specialist (Healthcare)
Builds
Paid media campaigns (Meta, Google) for healthcare clinics, hospitals, and healthtech companies
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads Manager, Google Ads, healthcare marketing strategy, paid media economics, budget management, GA4, Google Tag Manager, Meta Pixel, Conversion APIs, UTM tracking, attribution reporting
Preferred skills
multi-location campaign management, CRM workflows, landing page platforms (WordPress, Webflow, Framer, Unbounce), agency experience
Technologies
Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Meta Pixel, Conversion APIs, Looker Studio
Responsibilities
Build acquisition strategy across Meta and Google Ads; manage monthly ad budgets and optimize for CPL, CAC, and ROAS; configure tracking infrastructure and ensure platform compliance; deliver performance reports and dashboards; collaborate with design, dev, and sales teams on funnel improvements
Seniority
Senior, hands-on IC