Performance Marketing Executive
Core
Plan, execute, and optimize Google Ads campaigns to generate leads for real estate clients.
Role type
Performance Marketing Executive
Builds
Lead generation campaigns for real estate clients
Domain
Real Estate / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads (Search, Demand Gen, Display), keyword research, bidding strategies, audience targeting, A/B testing, conversion tracking
Preferred skills
Real estate lead generation experience
Technologies
Google Ads, Google Analytics
Responsibilities
Plan, execute, and optimize Google Search and Google Demand Gen campaigns; Research and select keywords relevant to real estate lead generation; Monitor campaign performance and take corrective action to achieve CPL and lead quality targets; Conduct A/B testing on creatives, ad copies, and landing pages; Track leads and ensure data accuracy in reporting; Stay updated with Google Ads best practices and platform updates
Seniority
Mid-level, hands-on IC