Performance Marketing Manager
Core
Managing end-to-end performance marketing campaigns to drive online sales growth for a utility comparison platform.
Role type
Performance Marketing Manager
Builds
Lead acquisition campaigns across Google Ads, Meta Ads, and Microsoft Ads
Domain
Utilities / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, Microsoft Ads, A/B testing, data analysis, GA4, Excel, budget management, campaign optimization, scaling strategies
Preferred skills
Experience in Scale-up or Tech Companies, experience in top-tier Digital Agencies
Technologies
Google Ads, Meta Ads, Microsoft Ads, GA4, Excel
Responsibilities
Manage end-to-end campaign setup, monitoring, and optimization; supervise daily ad panel operations; achieve daily/monthly KPIs for volume, quality, and CPL; execute A/B tests on creatives, offers, and landing pages; prepare quantitative reports and performance analysis; identify growth opportunities and open new acquisition channels
Seniority
Mid-Senior, hands-on IC
