Senior Manager, Integrated Campaigns & Performance Marketing
Core
Lead planning, execution, and operational excellence of integrated marketing campaigns and demand generation initiatives to drive pipeline, revenue, and customer engagement.
Role type
Senior Manager, Integrated Campaigns & Performance Marketing
Builds
Coordinated, high-impact marketing programs and demand generation strategies
Domain
B2B Technology / Performance Marketing
Deliverable
product features
Required skills
Campaign planning, performance marketing strategy, team leadership, cross-functional program management, budget allocation, data-driven optimization, go-to-market planning, operational excellence
Preferred skills
ABM program experience, paid media expertise, marketing operations collaboration, experimentation design, stakeholder management
Technologies
Search, social, display, retargeting, content syndication platforms
Responsibilities
Own end-to-end campaign planning and execution across multiple channels; Build and maintain quarterly campaign roadmaps aligned with growth objectives; Oversee media budget allocation and investment decisions; Lead and mentor Campaign Managers; Act as central coordinator for major go-to-market initiatives; Own campaign performance reviews and KPI reporting
Seniority
Senior, hands-on IC with people management