Performance Marketing Manager
Core
Leads paid acquisition channels and manages execution of App campaigns across Google, Meta, and other ad networks to drive targeted monthly user numbers for a stock broking platform.
Role type
Performance Marketing Manager (Paid Acquisition)
Builds
User acquisition campaigns for a stock broking app
Domain
Financial Services (BFSI) / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Biddable media expertise, campaign strategy, conversion funnel analysis, creative asset management, agency management, reporting, trend analysis
Preferred skills
Knowledge of Clevertap, Google Firebase, Google Adwords, Meta, DV360, GA, Appsflyer
Technologies
Clevertap, Google Firebase, Google Adwords, Meta, DV360, GA, Appsflyer
Responsibilities
Lead paid acquisition channels, devise and execute paid project roadmaps, create monthly strategies based on performance, review conversion funnel metrics, manage agency and partner networks, publish daily and monthly reports, optimize creatives and landing pages, identify opportunities for scale
Seniority
Mid-level (4-8 years experience)