CRM Marketing Manager
Core
A lifecycle marketing expert responsible for building smart, personalized customer journeys across email, SMS, push notifications, and other owned channels to drive retention, loyalty, and revenue.
Role type
CRM Marketing Manager (Lifecycle & Loyalty)
Builds
Automated customer journeys, personalized one-to-one marketing campaigns, and loyalty communications.
Domain
Health & Wellness (Bone Density) + Marketing Automation
Required skills
Lifecycle marketing strategy, campaign management across email/SMS/push, customer segmentation, marketing automation platform expertise, data-driven optimization, team leadership and coaching, A/B testing and iteration.
Preferred skills
Experience scaling loyalty programs, subscription management, rewards programs, and customer engagement strategies.
Technologies
SFMC, Klaviyo, Braze
Responsibilities
Leading, coaching, and developing the marketing team; creating and managing automations & campaigns to increase retention and reorder rates; improving personalization across owned channels; using data to build comprehensive segmentation; building, optimizing, and scaling customer journeys; overseeing email design and messaging best practices.
Seniority
Manager, hands-on IC with leadership potential