Especialista de Performance Marketing
Core
Daily management and optimization of Google Ads accounts to drive secure identification, journeys, and transactions for public and private sector clients.
Role type
Performance Marketing Specialist (Google Ads)
Builds
Paid media campaigns across Google Search, PMax, and Demand Gen channels
Domain
Digital identity, payments, and secure connectivity
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, search term curation, bid management, Smart Bidding, Quality Score optimization, budget allocation, A/B testing, keyword expansion, Google Tag Manager, GA4, conversion tracking, UTM parameter management, Looker Studio, lead quality analysis, copywriting
Preferred skills
Meta Ads, LinkedIn Ads, landing page optimization
Technologies
Google Ads, Google Tag Manager, GA4, Pipedrive, Looker Studio
Responsibilities
Manage 3 Google Ads accounts, optimize campaigns and budgets, conduct A/B tests on copy and ad groups, maintain tracking and attribution integrity, generate analytical performance reports for leadership, support SDR/commercial teams with lead quality analysis, and expand into new channels like Meta and LinkedIn Ads.
Seniority
Individual Contributor