Search Marketing Specialist
Core
Strategy, creation, and optimization of paid search accounts (PPC, Display, Mobile, Microsoft, Google Ads) to support advertiser goals.
Role type
Search Marketing Specialist (Paid Search/SEM)
Builds
Paid search campaigns and reports for direct response advertiser accounts
Domain
Digital Marketing / Search Engine Marketing
Required skills
Google Ads, Microsoft Ads, Google Analytics, Keyword research, Ad copy creation, Bid management, Budget pacing, Conversion tracking, Pmax, Dynamic remarketing, YouTube advertising, Shopping campaigns, Advanced bidding strategies, Excel, HTML/CSS, Tag managers
Preferred skills
Analytics certification, SEO management platforms
Responsibilities
Create and manage paid search campaigns across multiple channels; Analyze campaign performance using analytics tools; Conduct keyword research and competitive benchmarking; Provide strategic campaign recommendations; Implement advanced campaign features (Pmax, dynamic remarketing, etc.); QA campaigns before launch; Assess landing pages; Create campaign reports; Monitor search trends and recommend to client-facing staff.
Seniority
Mid-level (3-5 years experience)