Search Marketing Specialist
Core
Strategy, creation, and optimization of paid search accounts (PPC, Display, Mobile, Microsoft, Google Ads) to support advertiser goals.
Role type
Search Marketing Specialist (Paid Search/SEM)
Builds
Paid search campaigns and digital advertising solutions for clients
Domain
Digital Marketing / Search Engine Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Microsoft Ads management, keyword research, bid management, budget pacing, conversion tracking, ad copy creation, campaign reporting, Google Analytics, Excel, HTML/CSS basics, tag managers
Preferred skills
Analytics certification, SEO management platforms, dynamic remarketing, Pmax, YouTube advertising, shopping campaigns, advanced bidding strategies
Technologies
Google Ads, Microsoft Ads, Google Analytics, Adtaxi proprietary tools, Excel, Tag Managers
Responsibilities
Create and manage paid search campaigns across multiple channels; Analyze campaign performance using analytics tools; Conduct keyword research and competitive benchmarking; Provide strategic campaign recommendations; Implement advanced campaign features (Pmax, dynamic remarketing, etc.); QA campaigns before launch; Assess landing pages; Create campaign reports; Monitor search trends and recommend to client-facing staff
Seniority
Mid-level (3-5 years experience)