Performance Marketing Specialist (M/F) - Emerging Brands & Markets
Core
Data-driven performance marketer driving customer acquisition for emerging mountaineering brands (Wild Country, LaMunt, Evolv, Blackroll) in high-potential markets like the US and Poland.
Role type
Mid-level performance marketing specialist
Builds
Paid media campaigns, SEO initiatives, and affiliate marketing strategies for digital commerce
Domain
Outdoor sports / Mountaineering / Digital Commerce
Required skills
Google Ads, Meta Ads, SEO fundamentals, GA4, performance metrics analysis (ROAS, CPA, CTR, CPC), affiliate marketing management, A/B testing, tracking and attribution setup
Preferred skills
US market familiarity, Google Ads or Meta Blueprint certifications, SEO tools (Search Console, SEMrush, Ahrefs), Looker Studio, A/B testing experience
Responsibilities
Coordinate paid media campaigns across Google Ads, Meta Ads, and affiliate channels; Analyze campaign data daily to spot trends and flag anomalies; Drive acquisition KPIs with a focus on measurable outcomes; Support SEO performance including technical and on-page optimization; Manage affiliate marketing activities to support revenue; Build weekly and monthly performance reports with actionable recommendations; Collaborate with brand, content, CRM, and creative teams on asset development and landing page optimization; Support tracking and attribution infrastructure including pixels, events, and UTMs
Seniority
Mid-level, hands-on IC