Paid Digital Marketing Specialist
Core
Develop, execute, and optimize paid media campaigns across SEM, programmatic, social, and affiliate channels to achieve business goals.
Role type
Senior Paid Digital Marketing Specialist (Biddable Channels)
Builds
Paid media campaigns for Optus mobile, broadband, and digital solutions
Domain
Telecommunications / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Biddable media strategy, SEM management, programmatic advertising, social media marketing, Google Ads, Google Analytics, Facebook Ads Manager, budget management, campaign performance analysis, team leadership
Preferred skills
Digital agency collaboration, advanced analytical tools, innovation in campaign strategies
Responsibilities
Lead development and execution of biddable media strategies, design strategic direction for campaigns across multiple channels, analyze campaign performance to optimize ROI and key metrics, mentor a team of 1-2 Biddable Analysts, prepare briefing responses for internal teams and stakeholders
