Paid Media Lead

## About the role The ideal candidate will: - Demonstrate an ability and willingness to learn new skills independently - Possess the ability to communicate directly with clients, both verbally and in writing - Have a strong analytical background - Be detail oriented, highly organized, with a keen eye for consistency - Be able to work effectively in a collaborative team environment, and independently as required - Have a strong desire to learn and add value to the team - Be solutions oriented - Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads ## Responsibilities - Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms - Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking - Troubleshoot, problem-solve, and find creative solutions to client-specific needs - Assist creative team with ad creation through copywriting and strategic direction - Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing - Ensure campaigns are meeting clearly defined conversion objectives - Create and deliver meaningful analytics and reporting to monitor and show progress - Maintain knowledge of industry best practices and new technologies - Maintaining the team strength at all times ## Requirements - 6+ years of experience in Paid Media. - Proficiency in English both written and spoken. - Result oriented performance. - Excellent Communication & Analytical Skills. - Should have a minimum of 4 years of agency experience.