Paid Media Lead
Core
Develop and execute strategic paid media campaigns across search, display, video, and social platforms for clients.
Role type
Senior Paid Media Lead
Builds
Client marketing campaigns and ad creatives
Domain
Digital Marketing / Paid Media
Required skills
Paid media strategy, campaign configuration, data-based optimization, budget management, ad trafficking, A/B testing, analytics reporting, copywriting, cross-platform ad management
Preferred skills
Independent learning, problem-solving, creative direction
Technologies
Google Ads, Google Analytics (GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads
Responsibilities
Develop and execute strategic marketing campaigns, manage campaign configuration and optimization, troubleshoot client-specific needs, assist creative team with ad creation, identify optimization opportunities, deliver analytics and reporting
Seniority
Senior, hands-on IC