Paid Media Lead
Core
Develop and execute strategic paid media campaigns across search, display, video, and social platforms for clients.
Role type
Paid Media Lead
Builds
Client marketing campaigns
Domain
Digital Marketing / Paid Media
Deliverable
product features
Required skills
Google Ads, Google Analytics (GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads, A/B testing, ad copywriting, data analysis, budget management, campaign optimization
Preferred skills
Independent learning, creative direction, industry best practices knowledge
Technologies
Google Ads, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads
Responsibilities
Develop and execute strategic marketing campaigns, manage campaign configuration and optimization, troubleshoot client-specific needs, assist creative team with ad copy and direction, identify optimization opportunities, deliver analytics and reporting, maintain team strength
Seniority
Mid-Senior, hands-on IC