User Acquisition Manager — Mobile Gaming H/F
Core
Managing high-budget international mobile app gaming user acquisition campaigns to drive client growth.
Role type
User Acquisition Manager (Mobile Gaming)
Builds
Mobile gaming apps for free-to-play and IAP/IAA models
Domain
Mobile Gaming, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing, Mobile UA campaign management, Audience targeting, Bid strategy, Platform activation (Meta, Google UAC, TikTok, Snapchat), Creative testing, Data analysis, KPI tracking (CPI, CPA, ROAS, LTV), Cohort analysis, Creative concept development
Preferred skills
Understanding of free-to-play mechanics, Hypercasual/Midcore/RPG game typologies, Long-term user value optimization
Technologies
Meta Ads, Google UAC, TikTok Ads, Snapchat Ads
Responsibilities
Pilot acquisition campaigns end-to-end, Define campaign structures (audiences, countries, budgets, bidding), Activate and optimize on major platforms, Identify performance levers (scaling, stopping, adjustments), Analyze F2P/IAP/IAA mechanics and adapt strategies, Track and analyze key KPIs, Detect traffic quality signals (creative fatigue, saturation), Propose and test new creative angles (UGC, hooks, playables)
