Mobile Ad Monetization Manager
Core
Plan and oversee in-game advertising for iOS and Android games, managing Video Ads and Offer Wall campaigns to enhance player experience and drive revenue.
Role type
Mobile Ad Monetization Manager
Builds
Video Ads and Campaigns for mobile games
Domain
Mobile gaming, interactive entertainment
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Video Ads and Offer Wall campaign management, A/B testing and optimization, partner and vendor relations, market benchmarking, cross-functional strategy with UA teams, data analysis of eCPM/ARPDAU/LTV/Fill Rates
Preferred skills
Mobile gaming industry background, passion for interactive entertainment, analytical mindset, relationship management, results-oriented approach
Technologies
iOS, Android, mediation platforms
Responsibilities
Manage and optimize Video Ads and Offer Wall campaigns; Run A/B tests to optimize monetization metrics; Maintain relationships with ad providers and networks; Propose improvements for ad integration; Collaborate with UA on campaign budgets; Analyze performance metrics to drive revenue strategies
Seniority
Mid-Senior, hands-on IC