Digital Marketing Lead
Core
Drive global social and paid media strategy to build brand awareness, grow online communities, and accelerate customer acquisition for Embla Medical brands.
Role type
Senior Digital Marketing Lead (Paid Media & Social)
Builds
Global paid media and social media campaigns across search, social, and programmatic display channels.
Domain
Healthcare / Medical Devices
Deliverable
product features
Required skills
Paid media strategy, social media strategy, budget management, vendor/agency management, performance analysis, market insight, data-driven decision making, cross-functional collaboration
Preferred skills
Experience in highly regulated industries (medical device, healthcare, pharmaceutical, financial services)
Technologies
Paid search platforms, paid social platforms, programmatic display platforms, major social media platforms
Responsibilities
Architect comprehensive paid media and global social media roadmap; guide and mentor paid media and social specialists; oversee paid media and social media budgets; partner with regional teams to align efforts with local priorities; review and report on channel performance to stakeholders; manage relationships and performance with external agencies; provide strategic guidance on adapting strategies to local market needs
Seniority
Senior, hands-on IC