Analista de Marketing e Performance Sr
Core
Strategic media planning and digital performance optimization to drive business growth and acquisition efficiency.
Role type
Senior Performance Marketing Analyst
Builds
Paid media campaigns, acquisition funnels, and conversion optimization strategies
Domain
Digital Marketing / EdTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic media planning, Paid media management (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), A/B testing, SEO strategy, Data analysis (Python), Budget management, Team leadership
Preferred skills
Experience in the educational sector
Technologies
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Python, CRM tools, Marketing automation platforms
Responsibilities
Develop and lead strategic media planning for all acquisition channels; Plan, execute, and monitor paid media campaigns; Manage and optimize acquisition and conversion funnels; Analyze performance metrics (ROI, CAC, CPA, ROAS, CTR); Conduct A/B tests for continuous campaign and page improvement; Monitor competition and market trends; Create performance reports and present strategic insights; Manage marketing automation tools and CRM systems.
Seniority
Senior, hands-on IC with team management experience