Marketing Manager CRM
Core
Designing and executing cross-channel customer retention campaigns to deepen brand loyalty and drive measurable customer engagement.
Role type
Marketing Manager CRM
Builds
Email marketing campaigns, loyalty programs, and automated customer communication flows.
Domain
E-Commerce / Direct-to-Consumer
Deliverable
product features
Required skills
Cross-channel CRM strategy, Email marketing automation, Loyalty program design, Data analysis and segmentation, KPI reporting, Project management
Preferred skills
Experience with AI tools for process automation, WhatsApp marketing, Print media integration
Technologies
emarsys, Braze, Reporting and analysis tools
Responsibilities
Develop cross-channel customer retention measures from email to print, Design and optimize welcome and transactional email sequences, Plan and execute loyalty and referral programs, Analyze customer data to identify retention opportunities, Collaborate with Product, Design, and Tech teams, Test new marketing channels like WhatsApp newsletters
Seniority
Mid-level, hands-on IC