Paid Marketing Manager
Core
Drive high-quality leads through paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn to support lead generation and conversion goals.
Role type
Paid Marketing Manager (Lead Generation Focus)
Builds
Paid advertising campaigns and lead generation funnels
Domain
Healthcare / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, HubSpot, marketing funnel strategy, A/B testing, budget allocation, data analysis
Preferred skills
Healthcare industry experience, CRM familiarity
Responsibilities
Plan and optimize paid advertising campaigns, collaborate on ad copy and landing pages, analyze campaign metrics, manage advertising budgets, conduct A/B testing, partner with inbound marketing team
