CRM Manager - Social Brands (f/m/d)
Core
Manage the full customer lifecycle for social casino and slot machine products, using data to segment audiences, personalize messaging, and craft offers that drive engagement and retention.
Role type
CRM Manager for social gaming
Builds
Social casino and slot machine products distributed across international markets
Domain
Online gaming / Social casino
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, online marketing, audience segmentation, campaign planning, A/B testing, data analysis, user journey design, game mechanics optimization
Preferred skills
Experience in online gaming industry, proficiency in analytical tools, knowledge of European languages
Technologies
Microsoft Excel, Google Suite
Responsibilities
Develop and execute event calendars and thematic campaigns for player retention; Plan and deliver creative CRM campaigns across email, push, and in-app channels; Analyze performance across CRM touchpoints and optimize using data-driven insights; Benchmark brands and contact strategies; Contribute to game feature development and in-game economy balancing
Seniority
Mid-level, hands-on IC
