Lead Paid Media- H/F - Levallois-Perret
Core
Lead Paid Media responsible for driving lead generation and business growth through paid acquisition channels.
Role type
Senior Performance Marketing Lead
Builds
Digital lead generation and revenue growth via paid media
Domain
EdTech / Online Learning
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media strategy (SEA, SMA, Affiliation), Budget management (millions), KPI optimization (CPL, ROAS), Forecasting, Partner management, Data analysis (BigQuery, Excel, Looker Studio), Tracking environments (GTM, pixels, attribution), Cross-functional team management
Preferred skills
Lead generation attribution/scoring experience, Creative asset testing
Technologies
Google Ads, Business Manager (Meta), BigQuery, Excel, Google Sheets, Looker Studio, GTM
Responsibilities
Pilot paid media strategy across all levers, Manage and optimize acquisition budget, Build lead forecasts, Challenge partners, Analyze performance and automate processes, Manage and upskill a traffic manager
Seniority
Senior, hands-on IC with management responsibilities