Paid Media Manager
Core
Manage lead generation engine and high-intent lead flow across three brands (Pest Control, Hygiene, Indoor Plants) via Google Ads and paid social.
Role type
Senior Performance Marketing Manager (Paid Media)
Builds
Scalable lead generation campaigns for B2B and B2C demand
Domain
Service industry (Pest Control, Hygiene, Indoor Plants)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, PMax, Local Services Ads), automated bidding strategies, bid management, negative keyword auditing, quality score optimization, A/B testing (ad copy/extensions), Google Ads scripts, attribution tracking (GTM & GA4), Excel/Google Sheets, Data Studio, B2B buying cycle understanding
Preferred skills
AI workflow development, SEO synergy
Technologies
Google Ads, Google Tag Manager, Google Analytics 4, Data Studio, Facebook, Instagram
Responsibilities
Manage monthly budgets across three brands to ensure efficient pacing and maximize lead flow; Lead daily optimization of Search and Performance Max campaigns; Execute paid social campaigns on Meta platforms; Collaborate with SEO team on keyword prioritization and brand defense; Provide data-backed recommendations for landing page and lead-form optimizations; Translate complex search data into business insights for stakeholders
Seniority
Mid-level to Senior, hands-on IC