Performance Marketing Manager (d/f/m)
Core
End-to-end management of paid media campaigns and lead generation strategies across Meta, Instagram, Telegram, and Google Ads, utilizing AI tools for automation and creative testing.
Role type
Performance Marketing Manager
Builds
Scalable paid media campaigns and automated lead generation funnels for a travel/tourism company
Domain
Digital Marketing / Travel & Tourism
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid media campaign management, AI tool proficiency (ChatGPT, Midjourney, Jasper), Google Tag Manager, Pixel implementation, Server-Side Tracking, ROAS/CPA/CVR analysis, Google Analytics (GA4), Excel/Google Sheets
Preferred skills
Tourism industry experience, WordPress/CMS knowledge, HTML/CSS, Canva/Adobe Creative Suite
Technologies
Meta Advantage+, Google Ads, Google Tag Manager, Conversions API, ChatGPT, Midjourney, Jasper
Responsibilities
Manage and scale performance campaigns across multiple channels; ensure data quality via tracking setup and pixel implementation; optimize cross-channel funnels for lead quality and conversion rates; build automated reporting processes; conduct AI-powered creative testing and A/B tests; monitor market trends and test new growth channels