Digital Performance Marketing Manager
Core
Driving paid media growth and optimizing campaign performance for a global consulting firm serving fintech and financial services clients.
Role type
Digital Performance Marketing Manager
Builds
Paid media campaigns and strategies for regional markets
Domain
Digital marketing / Fintech consulting
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, KPI tracking, budget allocation, campaign structure refinement, A/B testing, performance diagnostics, stakeholder management, trend analysis
Preferred skills
Chinese language proficiency
Technologies
Major paid media platforms, region-specific advertising platforms
Responsibilities
Define and track paid media KPIs with leadership, refine campaign structures and testing methodologies, diagnose performance dips and implement corrective actions, motivate team members to optimize strategies, maintain a holistic view of the paid media ecosystem, stay updated on digital marketing trends
Seniority
Individual Contributor, results-driven