CRM Marketing Manager - US Physicians
Core
Design and execute multi-channel lifecycle marketing strategies (Email, Push, In-App) to drive engagement, retention, and growth for US clinicians using Braze.
Role type
CRM Marketing Manager
Builds
Multi-channel communication journeys and reporting suites for clinician retention and conversion
Domain
Healthcare marketing / B2B SaaS
Deliverable
product features
Required skills
Multi-channel CRM strategy, Braze, data visualization (Looker), HTML/CSS/AMPscript, LTV/ROI analysis
Preferred skills
AI and automation innovation, new channel integration (SMS)
Technologies
Braze, Looker, AMPscript
Responsibilities
Own end-to-end strategy and optimization of multi-channel journeys; Act as single point of contact for stakeholders; Own reporting suite for CRM performance; Spearhead expansion of communication ecosystem; Innovate in AI and automation
Seniority
Mid-level, hands-on IC