Analista de Tráfego Pago
Core
Planning, executing, and optimizing paid media campaigns across Google Ads, Meta Ads, and LinkedIn to generate leads and sales for B2B SaaS.
Role type
Paid Media Analyst (B2B SaaS)
Builds
Demand generation campaigns, qualified SQLs, and integrated marketing/commercial strategies.
Domain
B2B SaaS, Technology, Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, LinkedIn Ads, CRO, remarketing, ABM, SQL, funnel analysis, executive copywriting, data-driven decision making
Preferred skills
HubSpot Academy certifications, Google Analytics Academy certifications, GA4, Looker Studio
Responsibilities
Plan and optimize acquisition campaigns, manage LinkedIn/Meta/Google ad accounts, develop B2B remarketing strategies, support commercial pipeline with qualified leads, analyze performance metrics (CAC, CPL), and produce data-driven analyses for revenue predictability.