Performance Marketing Specialist
Core
Plan, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and YouTube to drive user acquisition and conversion.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and growth experiments
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
PPC campaign management, attribution modeling, funnel analysis, A/B testing, budget pacing, landing page optimization, GA4, Looker Studio, creative asset briefing
Preferred skills
Email marketing automation, B2B lead generation, user behavior analysis
Technologies
Google Ads, Meta Ads, TikTok Ads, YouTube Ads, GA4, Looker Studio, GTM
Responsibilities
Plan, build, and optimize paid campaigns across multiple digital platforms; Maintain clean ad accounts with proper architecture and hygiene; Collaborate with Creative teams to produce high-performing ad assets; Monitor and improve key funnel metrics daily; Run structured A/B tests on creatives, audiences, and bidding strategies; Manage campaign budgets and pacing; Analyze performance data and build dashboards; Ensure tracking health and conversion setup; Optimize landing pages and user journeys; Build and improve email marketing workflows; Support B2B lead generation campaigns; Run bold growth experiments