Digital & Performance Marketing Manager
Core
Lead CRM, automation, and digital transformation while managing a team of 3+ to drive customer growth and personalization.
Role type
Senior Digital & Performance Marketing Manager
Builds
Smarter customer journeys, optimized performance marketing outcomes, and scalable digital capabilities
Domain
Travel industry, digital marketing, CRM
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, lifecycle marketing, Salesforce Marketing Cloud, paid media, SEO, team leadership, stakeholder management, data analysis
Preferred skills
Travel industry background, agency management, commercial acumen, agile mindset
Technologies
Salesforce Marketing Cloud
Responsibilities
Own CRM and lifecycle marketing strategy, lead omni-channel automation journeys, drive acquisition and retention growth, partner with agencies on paid media and SEO, oversee performance insights and reporting, build and lead a newly formed team, shape digital capability and ways of working
Seniority
Senior, hands-on IC with team leadership