Performance Marketing Manager (Lead Generation)
Core
Drive high-quality lead generation through paid media channels including Google Ads, Meta Ads, and LinkedIn Ads.
Role type
Performance Marketing Manager (Lead Generation)
Builds
Paid media campaigns for lead generation
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Campaign strategy, optimization, scaling, budget management, bidding strategies, audience targeting, A/B testing, data analysis, tracking setup
Preferred skills
Creative development collaboration, growth strategy implementation
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Ads Manager, CRM, Pixel, Conversion API, UTM tracking
Responsibilities
Plan, execute, and optimize paid campaigns; Drive high-quality lead generation aligned with business targets; Manage campaign budgets, bidding strategies, and audience targeting; Perform A/B testing on creatives, copies, and landing pages; Monitor and improve key metrics like CPL, CTR, Conversion Rate, ROAS; Work closely with design and content teams to develop high-converting creatives; Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM; Identify scaling opportunities and implement growth strategies; Ensure proper tracking setup (Pixel, Conversion API, UTM tracking, etc.)