Lifecycle Marketing Manager
Core
Own the lead relationship after first contact by building and running nurturing and reactivation engines to turn prospects into customers and lost leads into opportunities.
Role type
Lifecycle Marketing Manager (B2B)
Builds
Automated email nurture flows, lead segmentation lists, and reactivation campaigns for the unattended retail sector in Spain.
Domain
B2B SaaS / Fintech / Unattended Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, CRM management, email automation, lead segmentation, campaign execution, data analysis, cross-functional collaboration
Preferred skills
Experience with prospecting tools, SaaS/fintech domain knowledge, marketing-sales interface understanding
Technologies
Zoho Campaigns, Zoho CRM, Clay, Apollo
Responsibilities
Design and execute campaign sequences moving prospects through the funnel, segment and re-engage lost leads, build automated flows triggered by lead behavior, maintain Zoho CRM, feed segmented lists into paid media, brief designers on visual assets, track and report on email performance and reactivation rates
Seniority
Mid-Senior, hands-on IC