Email Marketing Specialist
Core
Driving customer communications, marketing automation, and CRM performance by building and optimizing email campaigns and customer journeys.
Role type
Email Marketing Specialist
Builds
Email campaigns, automated workflows, and customer journeys
Domain
Marketing / CRM
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
HubSpot (email, workflows, segmentation, automation), copywriting, CRM data management, campaign reporting, audience segmentation, database hygiene
Preferred skills
Social media content creation
Technologies
HubSpot
Responsibilities
Building and deploying email campaigns and automated workflows; Creating and managing customer journeys; Writing and editing marketing content for emails and landing pages; Managing audience segmentation and automation logic; Monitoring campaign performance and CRM health; Analyzing campaign data to improve performance; Supporting database hygiene and CRM best practices
Seniority
Individual Contributor