Growth Marketing Manager
Required skills
Strong track record leading paid and organic acquisition programmes, with hands-on experience across channels such as Google, Meta, and app stores, Experience managing significant media budgets and holding accountability for acquisition and revenue targets, Proficiency in A/B testing tools (such as Optimizely) and data visualisation platforms (such as Tableau), Fluency in English and Portuguese, Previous leadership experience, with the ability to assess team performance and build a high-functioning group
Technologies
Builder.io, Optimizely, Tableau, HTML/CSS
Responsibilities
Lead Brazil's local marketing strategy across awareness, digital acquisition, and growth channels, Partner with global teams to adapt and execute campaigns locally, while shaping media strategy, partnerships, and market-specific initiatives for Brazil, Own top-of-funnel growth across paid and organic channels, delivering against acquisition, revenue, and payback targets, Define and execute online acquisition strategies across web and app, including paid acquisition channels such as Google, Meta, and TikTok, Drive SEO and organic growth initiatives, app growth and app-store optimisation strategies, and conversion-rate optimisation across key customer journeys, Lead testing and experimentation initiatives to improve conversion rates, channel efficiency, and overall marketing effectiveness, Work closely with Data, Pricing, and Martech teams to turn performance insights into clear optimisation opportunities and scalable growth actions, Lead and develop a team across marketing and performance marketing, setting priorities, establishing operating rhythms, and continuously raising the performance bar
Seniority
Not specified
Domain
Marketing, Growth, Digital Marketing, Performance Marketing