Head of Performance Marketing
Core
Lead paid media and CRM strategy and execution to drive efficient, scalable growth through data-led optimisation and testing.
Role type
Senior marketing leadership (Head of Performance Marketing)
Builds
Scalable customer acquisition and revenue growth across UK, US, and Australia markets
Domain
Performance marketing, paid media, CRM, data analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, CRM strategy, data-led optimisation, budget management, forecasting, ROI analysis, CAC/ROAS interpretation, cross-functional collaboration, agency/partner management, team leadership
Preferred skills
Commercial acumen, executive-level influence, creative/messaging alignment, landing page performance improvement
Technologies
Google Ads, Meta Ads, Salesforce, HubSpot, Tableau, SQL, Python
Responsibilities
Lead strategy and execution of paid media and CRM activity; Own performance marketing plans aligned to commercial targets; Manage UK paid media and CRM budget including planning and optimisation; Oversee execution for US and Australia markets; Monitor, analyse and report on channel performance; Develop reporting linking activity to outcomes like CAC and ROAS; Identify opportunities to improve landing page performance; Work with Brand and Content teams on creative and messaging; Build relationships with senior stakeholders; Manage agency and partner relationships; Lead and develop performance marketing capability within the business
Seniority
Senior, hands-on IC with leadership responsibilities