Group Product Manager
Core
Lead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin for FMCG products.
Role type
Group Product Manager (Brand Management)
Builds
New products, brand strategies, and marketing campaigns for FMCG brands
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Brand strategy formulation, consumer and trade analysis, pricing strategy, new product development (NPD), budget management, cross-functional coordination, market research analysis, regulatory compliance
Preferred skills
Experience in brand pyramid development, consumer validation testing, distributor relationship management
Technologies
None stated
Responsibilities
Lead brand management to drive volume and margin growth; conceptualize and evaluate consumer promotions; develop new product concepts and project charters; manage marketing budgets and agency briefs; conduct market and consumer research analysis; ensure statutory and legal compliance for branding and promotions; provide sales forecasting and budgeting inputs; support channel and distributor programs
Seniority
Senior, hands-on IC