Head of Media Buying
Core
Lead and scale the media buying department across multiple traffic channels to drive growth for an affiliate program in the entertainment/dating niche.
Role type
Head of Media Buying (Strategic Leadership + Hands-on Performance Marketing)
Builds
Scalable campaign structures, performance systems, and high-performing media buying teams
Domain
Performance Marketing / Affiliate Marketing / Dating & Entertainment
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Cross-channel media buying strategy, team leadership and coaching, Facebook and Display advertising, campaign testing and optimization, budget and profitability management, workflow standardization, reporting system design, ad tech platform expertise
Preferred skills
Dating niche experience
Technologies
Meta, Voluum, Redtrack
Responsibilities
Develop and execute cross-channel media buying strategies; Lead and coach internal and external media buyers; Scale Facebook, Display, and emerging traffic channels; Drive campaign testing, optimization, and performance improvements; Manage budgets, pacing, and campaign profitability; Standardize workflows and campaign structures for scalability; Improve reporting systems, dashboards, and optimization processes; Identify new opportunities in funnels, ad formats, and traffic sources
Seniority
Senior, hands-on IC with strategic leadership scope
