Performance Marketing Specialist- Acqusition
Core
Supporting the Acquisition Marketing team in executing, optimizing, and measuring digital marketing campaigns for Domain Residential (including Domain and Allhomes) across Paid Search, Paid Social, Display & Video.
Role type
Performance Marketing Specialist (Acquisition)
Builds
Digital marketing campaigns and reports for property technology marketplace
Domain
Real Estate / Property Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search management, Paid Social management, Display & Video platform management, Keyword research, Bid optimization, Budget management, Tag Management systems, Google Ads, Facebook Ads Manager, Google Analytics, Microsoft Excel (pivot tables), Data analysis, Automation tools implementation
Preferred skills
Display & Video platforms experience, Analytics tools experience, Google Ads/Google Analytics/Facebook Blueprint certification, Bachelor degree in Business/Marketing
Technologies
Google Ads, Facebook Ads Manager, Google Analytics, Tag Management systems, Google Apps Suite, Microsoft Excel
Responsibilities
Implement, optimize, and report on digital marketing campaigns; Coordinate campaign and asset requirements with internal teams and agencies; Provide support for seasonal campaign briefs including strategy and creative recommendations; Conduct weekly performance reporting and budget pacing; Align on Paid Search keyword, audience, bid, and creative strategies; Monitor industry and market trends across digital channels; Evaluate workflows and implement automation tools
Seniority
Junior to Mid-level, hands-on IC