Performance Marketing Specialist
Core
Managing performance marketing campaigns across multiple markets (Latvia, Spain, Mexico, Czechia) to drive business growth.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns (Google Ads) and data-driven marketing strategies
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads expertise, Google Analytics 4, data analysis, A/B testing, budget management, external agency oversight
Preferred skills
Financial services industry knowledge, Google Ads Editor, SEMrush, Ahrefs, HTML/JavaScript basics, programmatic advertising, Meta Ads, TikTok Ads
Technologies
Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio, Google Ads Editor, SEMrush, Ahrefs
Responsibilities
Manage Google Ads campaigns (Search, Demand Gen, Performance Max) from strategy to optimization, analyze campaign data and KPIs to recommend changes, conduct A/B tests on ads and landing pages, monitor daily campaign performance, collaborate with external agencies, track industry trends
Seniority
Mid-Senior, hands-on IC