Performance Marketing Specialist
Core
Build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms to drive lead generation, sales, conversions, and ROAS growth.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns for lead generation, sales, conversions, and brand awareness
Domain
Digital advertising and performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign management, A/B testing, audience targeting, bid strategy, conversion tracking, data analysis, creative testing, reporting, cross-functional collaboration
Preferred skills
Experience scaling profitable campaigns, troubleshooting underperforming campaigns, aligning paid media with business goals
Technologies
Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display platforms, Google Analytics (GA4), Google Tag Manager, Meta Pixel
Responsibilities
Build and launch campaigns across Google, Meta, LinkedIn, and YouTube; Monitor daily performance and adjust bids/targeting; Run A/B tests on creatives, copy, and landing pages; Implement and maintain tracking systems; Prepare weekly performance reports and insights; Collaborate with design, content, and sales teams
Seniority
Individual Contributor
