Performance Marketing Lead

Required skills

7+ years of experience running large-scale, global mobile acquisition campaigns, Strong analytical skills, with expertise in mobile attribution and marketing analytics, A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution, Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices, Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels, Experience working with and managing agency partners to deliver against performance targets

Preferred skills

STEM degree, Experience in running performance marketing for a top subscription-based mobile app, Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling), A passion about Duolingo’s mission to make education universally accessible

Technologies

Google UAC, AppLovin

Responsibilities

Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth, Strategically run and optimize mobile install campaigns across major platforms, Manage and hold accountable Duolingo’s performance marketing agency partners, Leverage deep, data-driven insights to guide decisions, Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance, Develop and present strategic recommendations to marketing leadership

Seniority

Domain

Education, Technology