Senior Mobile Growth Marketing Manager
Core
Own app growth, positioning, and brand presence for GoDaddy's mobile app, driving customer acquisition and value realization through AI-powered products.
Role type
Senior Mobile Growth Marketing Manager
Builds
Mobile app growth initiatives, brand positioning, and customer acquisition campaigns for GoDaddy's consumer and SMB customers.
Domain
Internet services / Mobile applications / Small business technology
Deliverable
product features
Required skills
Growth strategy definition, end-to-end execution of growth initiatives, install performance management and attribution, brand and positioning strategy, platform relationship management (Apple/Google), data analysis and reporting, hands-on AI integration
Preferred skills
Mobile app ecosystem fluency (installs, attribution, ASO), experimentation methods (A/B testing), small business customer understanding
Technologies
AI tools, App Store Optimization (ASO), attribution platforms, A/B testing frameworks
Responsibilities
Define growth plans across website, in-product, and paid channels; execute growth initiatives from scoping to launch; manage daily install performance and attribution; shape brand voice and content; manage relationships with Apple and Google for promotional placements
Seniority
Senior, hands-on IC
